{"id":307,"date":"2025-07-16T17:08:03","date_gmt":"2025-07-16T17:08:03","guid":{"rendered":"https:\/\/zortivalpeng.com\/?p=307"},"modified":"2025-07-23T10:24:55","modified_gmt":"2025-07-23T10:24:55","slug":"the-gtmnow-podcast-bonus-the-next-digital-revolution-you-optimized-for-humans-now-you-have-to-optimize-for-ai-with-mike-walrath-ceo-of-yext","status":"publish","type":"post","link":"https:\/\/zortivalpeng.com\/index.php\/2025\/07\/16\/the-gtmnow-podcast-bonus-the-next-digital-revolution-you-optimized-for-humans-now-you-have-to-optimize-for-ai-with-mike-walrath-ceo-of-yext\/","title":{"rendered":"The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\">\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<\/figure>\n<p>The GTMnow Podcast is available on any major directory, including:<\/p>\n<ul>\n<li><a href=\"https:\/\/podcasts.apple.com\/in\/podcast\/the-gtm-podcast\/id1369291464\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/open.spotify.com\/show\/2SA1dgQ2Yc5t4V5GcBLnD2?si=b9dcb3e53b2d4ad2&amp;nd=1\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/li>\n<li><a href=\"https:\/\/youtube.com\/playlist?list=PLGXnz4Tyz3-SfJ5DPByHtUOQOFB3yJ6zZ&amp;si=Yj3qgzFty48-h9uI\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/li>\n<\/ul>\n<hr \/>\n<p>This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/michael-walrath-b63166\/\" rel=\"\">Mike Walrath<\/a>, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big \u2014 or bigger \u2014 than the first wave of digital transformation. You\u2019ll learn how AI agents are changing how customers discover businesses, why your structured data now matters more than your homepage, and what you can do to stay ahead.<\/p>\n<p>This is a clip from the full episode with Mike \u2014 a must-watch roadmap for the AI-driven future of marketing.<\/p>\n<hr \/>\n<p><strong>Guest Speaker Links (Mike Walrath):<\/strong><\/p>\n<ul>\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/michael-walrath-b63166\/\">https:\/\/www.linkedin.com\/in\/michael-walrath-b63166\/<\/a><\/li>\n<li>Yext: <a href=\"https:\/\/www.yext.com\/\">https:\/\/www.yext.com\/<\/a><\/li>\n<\/ul>\n<p><strong>Host Speaker Links (Sophie Buonassisi):<\/strong><\/p>\n<ul>\n<li>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/sophiebuonassisi\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/sophiebuonassisi\/<\/a><\/li>\n<li>Newsletter:\u00a0<a href=\"https:\/\/substack.com\/@sophiebuonassisi\" target=\"_blank\" rel=\"noopener\">https:\/\/substack.com\/@sophiebuonassisi<\/a><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>Thanks to our Sponsor: Qualified<\/strong><\/h3>\n<p>Piper is the #1 AI SDR on G2.<\/p>\n<p>AI SDR agents are changing the future of sales. And Piper is leading the way.<\/p>\n<p>Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams \u2014 including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.<\/p>\n<p>That means your team spends less time chasing and more time closing.<\/p>\n<p>Piper isn\u2019t just automating repetitive work \u2014 she\u2019s transforming pipeline generation at scale.<\/p>\n<p>Discover how AI SDRs like Piper can help you build pipeline faster at\u00a0<a href=\"https:\/\/qualified.com\/\" rel=\"\">qualified.com<\/a>.<\/p>\n<hr \/>\n<p><strong>Where to find GTMnow (GTMfund\u2019s media brand):<\/strong><\/p>\n<ul>\n<li>Website:\u00a0<a href=\"https:\/\/gtmnow.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/gtmnow.com\/<\/a><\/li>\n<li>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/gtmnow\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/company\/gtmnow\/<\/a><\/li>\n<li>Twitter\/X:\u00a0<a href=\"https:\/\/x.com\/GTMnow_\" target=\"_blank\" rel=\"noopener\">https:\/\/x.com\/GTMnow_<\/a><\/li>\n<li>YouTube:\u00a0<a href=\"https:\/\/www.youtube.com\/@GTM_now\" target=\"_blank\" rel=\"noopener\">\/@gtm_now<\/a><\/li>\n<li>The GTM Podcast (on all major directories):\u00a0<a href=\"https:\/\/gtmnow.com\/tag\/podcast\/\" target=\"_blank\" rel=\"noopener\">https:\/\/gtmnow.com\/tag\/podcast\/<\/a><\/li>\n<\/ul>\n<p>The post <a href=\"https:\/\/gtmnow.com\/gtmnow-podcast-bonus-optimize-for-ai-mike-walrath\/\">The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The GTMnow Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI. Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"_links":{"self":[{"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":1,"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/posts\/307\/revisions\/308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/media\/309"}],"wp:attachment":[{"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zortivalpeng.com\/index.php\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}